The story of a non-resident Bangladeshi family establishing and running the famed perfume company Al Haramain and its successful subsidiaries
"Most victims of the hostilities in Lebanon are children and they have been left with nothing. It is our aim to give them comfort, love and assurance that somebody here cares for them despite the geographical distance," said Rima Chammas, marketing manager of Sahara Centre.
The mall has already set up a collection box where the general public can drop their contributions of essential items like rice and other foodstuffs, baby milk, toys, clothes, diapers, soap, shampoo, body sponges, disinfectants/antibacterial cleaners, garbage bags, detergent washing powder, liquid floor cleaners, dishwashing soap, sponges and scrubs for dishwashing, cleaning utensils like broom, floor mops, buckets, and others.
Chammas said they are encouraging donors to have the initiative to donate whatever material they feel the victims would need. Donor children will also be asked to send their letters of support to the affected Lebanese children.
"In these trying times, we will join with the efforts of the UAE public in alleviating the pain of those affected by the hostilities. Our role is to ensure that these messages of hope are delivered to the victims no matter what," said Chammas.
The donated goods will be forwarded to the UAE Red Crescent for distribution in Lebanon.
The story of a non-resident Bangladeshi family establishing and running the famed perfume company Al Haramain and its successful subsidiaries
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