Sharjah showcases new destination projects

Sharjah - A special event under the theme 'All Things New in Sharjah' as part of World Tourism Day celebrations.

Sharjah Commerce and Tourism Development Authority (SCTDA) introduced the latest developments and tourism activities in the emirate as it celebrated World Tourism Day with key partners of Sharjah's tourism industry. A special event under the theme 'All Things New in Sharjah' was held at the soon-to-open Sheraton Sharjah Beach Resort & Spa.
The event, organised in the presence of Khalid Jasim Al Midfa, Chairman of SCTDA, was joined by representatives from Sharjah Investment and Development Authority (Shurooq), Sharjah Museums Department, and a number of other key tourism stakeholders in the emirate.
Al Midfa said the World Tourism Day offers an opportunity to look at Sharjah's new developments and destination products to ensure the sustained growth of the tourism sector in Sharjah.
"This is an occasion for us in Sharjah to celebrate the efforts of our strategic partners who have contributed to the development of tourism in the emirate and helped raise the quality and variety of Sharjah's destination offering," Al Midfa stated.
"Today the tourism sector in Sharjah operates under the new Sharjah Tourism Vision 2021 which has activated main pillars as a focus to achieve the goal of attracting 10 million visitors to the emirate by 2021 to which all presented destination products and projects contribute. We look towards achieving this goal with the active partnership of all organisations, government departments and private sector companies; working together to enhance the tourism experience in Sharjah."
SCTDA will organise a series of product launches during which the UAE's travel trade will be able to experience the new Sharjah destination products first hand.
Highlighting the initiatives, Al Midfa pointed to the launch of the 'Marhabtain' initiative aimed at raising efficiencies of workers in the tourism industry and related sectors such as transportation, hotels and museums.
He said SCTDA has adopted an innovative approach to the promotion of Sharjah's tourism sector by participating in major international exhibitions.
The Sharjah Tourism Vision 2021 is focused on four main pillars - promoting Sharjah as an Ideal Family Tourism Destination, adopting an Innovative Tourism Approach, developing World Class Tourism Facilities and Capabilities, and Strengthening Sharjah's position as an International Cultural Hub.
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