Sharjah book fair to be venue of ‘YourFry’ challenge launch

Participants must reinterpret, create new ways of telling Fry’s story

By (Wam)

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Published: Sat 18 Oct 2014, 10:50 PM

Last updated: Tue 7 Apr 2015, 8:50 PM

Sharjah: The Sharjah International Book Fair Professional Programme will be bringing the cross-platform innovation in publishing into sharp focus when it hosts an exclusive virtual event with renowned British actor and author Stephen Fry.

Fry will participate in the Professional Programme via a new video that will launch his global digital storytelling project, YourFry, in the UAE.

The virtual event to launch YourFry will be hosted by Penguin’s digital development director, Nathan Hull, at the book fair’s Professional Programme, which takes place in the Sharjah Chamber of Commerce.

Launched in the last week of September, YourFry challenges innovative minds across the world to deconstruct and repurpose the words and themes from Fry’s last two books — The Fry Chronicles and the recently launched More Fool Me.

Speaking about the challenge and Penguin Random House’s decision to launch YourFry at the Sharjah International Book Fair, Ahemd Al Ameri, said: “The YourFry challenge offers an exceptional opportunity for publishers to examine and explore what can happen when creative minds are given free rein to express themselves and to hopefully gain some inspiration towards initiating innovative and imaginative projects of their own.

“Sharjah, the UAE, and this region have no shortage of creative and pioneering minds and I believe this project is an excellent opportunity for our local talent to get their voices heard and garner some much-deserved international attention. We are extremely excited that Penguin Random House has chosen to launch this project in the UAE at the Sharjah International Book Fair.”

A collaboration between the publisher Penguin and digital file transfer specialists WeTransfer, YourFry challenges participants to reinterpret and create new ways of telling Stephen Fry’s story beyond the page, through any technology, format, mash up, and through any and all art forms, including text, data visualisation, interactive web formats, apps, films, photography, animation, 3D models or live and experiential creations.

Held under the patronage of His Highness Dr Shaikh Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, the three-day Professional Programme is organised annually by the Sharjah International Book Fair (SIBF) at the Sharjah Chamber of Commerce and Industry.

Attended by more than 300 publishers from all around the world, the programme provides a platform for discussing and highlighting in-depth issues concerning the publishing industry that would contribute to enhancing the efficiency and professionalism of Arab publishers, and to further enable them to expand their presence and outreach on the global stage.

The 32nd edition of SIBF, which was held in November 2013, saw the participation of approximately 1,010 publishers and exhibitors from 53 countries, including 23 Arab countries, compared with 942 publishers from 62 countries, including 22 Arab countries, in its 31st edition in 2012.

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