The first phase of the promotional and marketing programme started on May 13 in countries including Kuwait, Qatar and Bahrain. The second leg will cover the Kingdom of Saudi Arabia and three cities of Al Khobar, Riyadh and Jeddah will be covered over a period of six days starting May 20.
Dubai's trendsetting shopping extravaganza, the Dubai Summer Surprises, is hugely popular among visitors from the GCC countries. In 2005, as many as 1,211,407 hotel visitors came into Dubai from GCC countries, showing an upward increase of 15 per cent from the previous years. DTCM Manager Overseas Promotions, Khalifa Ali Buamaim, chaired the pre-fair meeting with the co-participants of the roadshows. DTCM Executive Overseas Promotions, Khalid bin Nassar is representing the department at the roadshows and will be joined by Aly El Zayat, Director of DTCM Overseas Representation office in Saudi Arabia.
The first leg of the road shows attracted 43 co-participants and was co-sponsored by Chelsea Tower Hotel Apartments, Dubai Summer Surprises and Emirates airline. The Saudi Arabia roadshows will have 39 co-participants and its co-sponsors are Emirates Hotels and Resorts, Dubai Summer Surprises and Emirates airline.
More than 1,100 representatives from the travel and tourism industry in addition to the media organisations have been invited for the Saudi Arabia roadshows. Kuwait, Qatar and Bahrain roadshows had participation from over 800 trade representatives.
Raffle draws are being held at each of the venue of the workshops where winners are being given free travel and hotel stay vouchers.
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