Screaming for ice creams

DUBAI - I scream, you scream, everyone screams for Baskin Robbins Ice Cream! This is the chant that is currently very popular among all the kids, in the Ice Surprises Week.

By A Staff Reporter

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Published: Fri 2 Jul 2004, 10:41 AM

Last updated: Thu 2 Apr 2015, 1:45 PM

Baskin Robbins is creating waves and adding more excitement to this weeklong fun fare with lot of Ice Cream to eat, lot of beach balls to play with and lot of wonderful gift hampers to be won. Baskin Robbins has been actively involved with Ice Surprises since its inception in 1998 and this year also it is one of the sponsors, with its presence in various malls across the city, at Ice City and at Modesh Fun City.

As part of the Ice Surprises Week celebration, Baskin Robbins is organising many fun-filled activities and unique games for both children and adults. Exclusive games in the malls like the 'Ice Cream computer game', 'Ice Cream Eating contests' and 'Guess the Flavour' contests are immensely popular and it is quite a common sight to see everyone crowding near the stage area and eagerly wanting to participate and hoping to win.

The Ice Cream Birthday party at the Ice City saw nearly 300 children enjoying a sumptuous piece of the Baskin Robbins Ice Cream cake. This specially designed and absolutely mouthwatering Ice Cream cake was 5 feet x 2 feet in size and weighed and incredible 60 kgs. It was but natural to see everyone crave for more.

"Being associated with such unique activities and getting such wonderful response and support from the audience is truly a great experience for the brand", says Manoj Loya, Manager Gulf, Galadari Ice Cream Co. , the franchisee for Baskin Robbins in the Gulf.

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