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RTA number plate auction fetches Dh12m
DUBAI —The Roads and Transport Authority (RTA) raised a whopping Dh12 million by selling 92 distinguished vehicle number plates at its 68th auction held recently.
The auction conducted by the RTA’s Licensing Agency at its main auditorium, saw the participation of 120 bidders. Having cultural and iconic importance, the numbers that were on offer played an instrumental role in the auction. Numbers such as G58, H91, J333 and I786 attracted the highest bids.
The CEO of RTA Licensing Agency, Ahmed Hashim Bahrozyan, said that apart from the numbers on offer the marketing and advertising campaign that preceded the auction played an important role in the success.
“The Auction was preceded by a marketing and promotional drive run by Vehicles Licensing Department in conjunction with RTA Marketing & Corporate Communication Department. This helped in attracting more people to the event,” said Bahrozyan. —news@khaleejtimes.com
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