RTA kick-starts ‘Schools Without Accidents’ drive

DUBAI - The Roads & Transport Authority (RTA), in collaboration with the Ministry of Interior and Knowledge and Human Development Authority in Dubai, has launched ‘Schools Without Accidents’ campaign.

By Staff Reporter

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Published: Sun 24 Oct 2010, 12:25 AM

Last updated: Mon 6 Apr 2015, 4:33 PM

Commenting on the Campaign, the Director of Traffic, RTA’s Traffic & Roads Agency Hussain Al Banna said: “The Campaign, which started in September and runs through until November, targets the school environment through addressing students, parents and school bus drivers as well as the academic and administrative staff of Dubai schools. It also seeks to deliver general messages to drivers and road users through awareness flashes and several other events held by the Traffic Awareness Section in coordination with our partners.”

Traffic safety ranks among the priorities which RTA is seeking to achieve on Dubai roads, particularly during the seasons where traffic in the Emirate witnesses some changes such as the “Back to School” period and changes in the weather condition said Al Banna. “These are the main topics on which we will be concentrating during the last quarter of this year.”

He confirmed that traffic safety is one of the priorities the RTA is focused on to enhance Dubai’s roads and streets, particularly when traffic witnesses a number of changes.

“The awareness messages that RTA seeks to deliver through Schools Without Accidents campaign have been tailored to suit each age group, and as such the messages directed to parents and drivers differ from those intended for drivers and students. “Therefore, RTA opted to capitalise on the technological and media channels to deliver its awareness messages to various categories, and accordingly we approached parents and drivers through messages over the local radio stations, RTA Virtual Messages Signs spread all over Dubai roads, and in the Cashier’s monitors of all branches of Al Ittihad Cooperative Society,” continued Al Banna.

He further added: “From the start of the academic year, Traffic Awareness Teams have been deployed in several Dubai schools to carry out student-oriented activities and events encompassing applied programmes about the safety belt, road crossing, and boarding and alighting from the school bus, as well as training bus conductors on how to receive children at the bus door, guiding them to the street pavement, and directing them to follow safe steps that protect them from run-over accidents. Events also included delivering lectures at some clubs and women’s societies such as the Social Development Centre, Ministry of Social Affairs, where we will deliver a series of lectures about the responsibilities of parents in securing the safety of children, slowing down and increasing the attention upon approaching schools or parked school buses, and using the right-hand-side door of the vehicle for the boarding or alighting of children.”

The Director of Traffic stated that Salama Magazine, published by the RTA targeting the seven to 14 years category, focused in its September issue on the requisites of Back-to-School drive along with the precautions of traffic safety for students and parents. The magazine has a lot of features in its October Issue about safe school transport in keeping with the objectives of Schools Without Accidents campaign.

Al Banna stressed that the activities of traffic awareness programmes oriented to students resumed in the first week of the academic year, where the school bus visited several schools to explain the Golden Rule through giving a practical demonstration enabling children to get acquainted with the dangerous spots around the school bus and how to avoid them. He narrated the steps necessary for keeping clear from the bus, how to cross the road and the proper conduct on board the bus during normal or emergency conditions.

“Traffic Awareness Teams in Dubai schools have also carried out a variety of events as directed by RTA’s traffic awareness supervisors, and we are planning for the launch of new programmes during the current academic year that include smart and innovative quizzes aimed at diffusing traffic awareness which include printing educative brochures for blind students in Braille language. Coordination is in hand with some child-oriented television channels to explore cooperation in producing and transmitting cartoon films related to traffic safety and awareness,” said Al Banna.


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