Retailers invited to summer fest deals

DUBAI — This year, the DSS office has invited the retail trade to join in the summer deals promotions, offering an opportunity for greater business and more exposure.

By A Staff Reporter

  • Follow us on
  • google-news
  • whatsapp
  • telegram

Published: Sun 14 May 2006, 10:31 AM

Last updated: Sat 4 Apr 2015, 7:39 PM

The Dubai Summer Surprises 2006, which will be the ninth edition of the annual event, will run from June 21 to September 1. It offers an all-new, refreshing summer experience for families as well as a chance to retail businesses to contribute and gain from the unique summer fiesta.

Registrations are invited from the retail trade wishing to participate in DSS 2006 and reap heavy profits from the increased sales during the season which is going to be a bigger and better event than ever.

“It’s a great opportunity for retail trade to gain from the popularity of DSS,” said Laila Suhail, DSS Executive Project Director. “The Retail Sponsorship Category for DSS is a new concept as it makes its much-awaited debut this year. During DSS 2006, we are offering the retailers an opportunity for greater business and more exposure.”

The summer deals promotion is being created for retailers, brands distributors, restaurants and fast food chains and group of companies. By paying a participation fee the retailers get a chance to run multiple offers during the period from June 21 to Sept 1, 2006.

Under the promotion, retailers can participate in the following categories: Single retail outlet/brand; chain of retail outlets (single brand); group of companies/ multiple brands (includes raffle promotions/maximum 10 draws); single restaurant; chain of restaurants and fast food chain (includes raffle promotions/ maximum 10 draws).

The summer raffle fee (which includes option of running a raffle-based promotion with a maximum of five draws) is applicable for single restaurants/ retail outlet/ brand, chain of restaurants and retailers (single brand).


More news from