Registration of DSF retail outlets begins tomorrow

Registration and other formalities can be done at the DSF registration desk located on the ground floor of the Department of Economic Department.

This year, retailers can participate in three categories - DSF Sales, DSF Discounts, and DSF Offers, apart from the DSF Raffles segment that is open to outlets owned by a DSF key or support sponsor.

To participate in DSF Sales, retailers will have to fill a letter of undertaking declaring that all merchandise in the store will be marked down by at least 25 per cent from the prices prevailing before DSF 2008.

Suhaila Gobash, DSF Sponsorship Manager, said, “Retail outlets are an integral part of making shopping a memorable experience in Dubai during DSF, and as representatives of the private sector, they highlight the close cooperation between government and private entities in making every festival edition a grand success.”

The DSF Discounts category offers greater flexibility for participants where retail outlets are required to give a discount on a minimum 20 per cent of the merchandise. Retailers can determine the percentage of reduction and the DSF Office will provide a limited number of discount tags free of charge along with POS material.

In the case of a Part Sale, at least 50 per cent of the outlet’s merchandise should be on promotion.

In the DSF Offers category, retailers can create different offers.