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Registration for DSS Summer Deals starts
DUBAI —The Dubai Summer Surprises (DSS) Office on Tuesday launched the registration for Summer Deals 2007, the massive retail promotion to be held during the forthcoming edition of DSS. DSS 2007 will run from June 21 to August 31.
Introduced during DSS 2006, Summer Deals witnessed participation from over 1,500 retail outlets in its inaugural year.
The promotion, an exclusive opportunity for retail outlets in Dubai to increase sales and revenues, is expected to elicit a huge response this year as Dubai Summer Surprises celebrates its 10th anniversary.
Registration is open on working days from 9am to 3pm until August 15 at the ground and first floor of the Department of Economic Development (DED). This year's Summer Deals promotion consists of a new category for retailers, restaurants, brand distributors, fast food chains and group of companies, whereby they pay a fee and get the opportunity to run multiple offers during DSS.
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