Raising the bar in the real estate sector
Eng. Nur Alam Choudhury, Chief Executive Officer, Prestige Constructions LLC
Dedication and on-time delivery is Prestige Constructions' trademark, as it goes on to build new landmarks
Engr. Nur Alam Choudhury is an exceptionally successful leader. He has risen with his passion and has made a mark on the construction landscape of the UAE. The Chief Executive Officer of Prestige Constructions LLC is humble and down to earth, as he says the success is owing to teamwork, and the opportunities that the UAE offers for business and development. Prestige came into being in 2007, as after almost a decade of struggle, Engr. Choudhury led from the front to carve an independent identity for himself. Prestige is an outcome of his vision to introduce innovation and modernity in the construction sector, and he did it with thumbs up.
The civil engineer won laurels for himself among his contemporaries as he picked up projects that were ambitious, and were instrumental in helping the UAE become a magnet in the real estate sector. In an exclusive interview with Khaleej Times, the CEO of Prestige Constructions said that there are two benchmarks in the construction industry: One, quality of construction; and two, on-time delivery of projects. He takes pride in the fact that his company has come up to the expectations of the clients on both the counts, and this is why Prestige Constructions enjoys the reputation of a committed developer.
Engr. Choudhury has an energetic staff of around 4,000 people, as well as 300+ highly professional engineers who ensure that Prestige lives up to the expectations of one of the most competitive industries in the UAE. "We are not stereotyped as we do construct all kinds of projects in the verticals of residential, retail, educational, social, industrial, in which Prestige has done exceptionally well." Choudhury exclaimed with a confident smile on his face. The workaholic environment at his office is one of great coordination and inevitably makes it as friendly as a family at work. But commitment and professionalism are what Prestige adheres to as it scales new heights of success, which is an outcome of Engr. Choudhury's insight for a second-to-none company.
Prestige is a recipient of several local and international awards and has successfully delivered multiple number of landmark projects. To name of few, many hospital projects like 500 bedded multi-specialty hospital for Gulf Medical University, City University College of Ajman, high-end gated community at Al Zorah and many more. Noteworthy to mention that Educational edifices remain one core areas of Prestige, as much as that it has constructed more than 15 schools across the Emirates and few more on the way to accomplishment.
Commercial/Residential Buildings and Shopping Malls in Ajman, School Infrastructure in Sharjah, Industrial units in Jebel Ali, mix-raised buildings in Jumeriah Village Circle and Jumeirah Village Triangle and Latifa Hospital in Dubai are few ongoing projects to be mentioned. He further takes pride that Prestige is executing construction of AZIZI Riviera 3 residential units along the Dubai Canal. "It is a one-billion-dirham project, and we plan to complete it in 18 months," Choudhury confidentially remarked.
The CEO says that the UAE is growing and there is no looking back. He is convinced that the construction boom in the UAE will have its dividends, and makes it a point by saying that his company bids on a minimum of 15 to 20 projects every month. "This reflects the buoyancy of the construction industry, and is destined to go a long way," Choudhury pointed out. He went on to say that we prefer bidding on high value projects as they facilitate the quality of our services and is also cost-effective.
While elucidating his contribution towards his motherland, Choudhury said that more than 80 per cent of the staff is from the Indian subcontinent, and ultimately contributing towards its foreign exchange. He is all praise for his second-home, too. "The dream envisaged by Sheikh Zayed bin Sultan Al Nahyan and Sheikh Rashid bin Saeed Al Maktoum was to create a strong and affluent country having a strong commercial backbone. The UAE offers the greatest opportunity for growth in the construction industry, and I grabbed it. The UAE's system is very supportive and we Indians have done a great job to the best of our abilities."
The Prestige CEO said, "The business-friendly environment created by the Rulers of the UAE is unique and task-oriented." He recalled how in the early 2007 when Prestige opened its arm in the desert land with new dreams and aspirations, global economic crisis took hold and GCC countries, especially the UAE, underwent reversals of speculative capital inflows. Notwithstanding, Prestige overcame and made a strong foundation amid all economic upheaval. "I'm a fighter, and I believe in the art of possibility. Prestige is my brainchild and a landmark when it comes to the arena of constructions," he enthralled.
Choudhury believes in expansion, and Prestige Constructions has already expanded a number of associate businesses that complement their core construction activities. The associated businesses are formed through strategic joint ventures to provide specialist services including MEP, Joinery and Metal Works etc. He envisions that Prestige Constructions will soon be a company of 20,000 employees, as "I trust the synergies of my workforce."