The project is the brainchild of six volunteers, Rita, Shanker, Dharmendra, Pradeep, Fazal and Kunal Khanna, based in the Middle East, who plan to eventually create a system whereby Iraqis will be able to use their own skills to receive direct funding.
"We're still at the early planning stages and invite people to come forward with new ideas. Our first phase will deal with a business system whereby Iraqis will make T-shirts that will be sold to companies," said Fazal, a SEVA volunteer, a pilot by profession.
We therefore encourage construction companies, especially, to consider purchasing these T-shirts for their workers. In turn, we can teach their workers stress-reducing, ALF techniques for free," he added.
At the launch of the initiative, Siddiq released SEVA T-shirts and caps, which will be distributed in various Middle East countries.Siddiq said, "The world today is concerned about bringing Iraq back on track. Thousands of women and youths are traumatised by the aftermath of the war and need counselling. The World Health Organisation has even announced the need for psychological counselling. To that effect, the ALF's experience in relief and disaster management is proving to be useful."
The Japanese air-conditioning giant aims to implement a strategy to provide new value for the environment and air and realise contributions to a sustainable society and group growth, excerpts from an interview with Tuna Gulenc, Vice-President of Daikin Middle East and Africa