One-stop shop for discerning buyer

Grocery shopping has just become easier thanks to a new website allowing consumers to compare product prices.

By Staff Reporter

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Published: Wed 17 Jul 2013, 12:33 AM

Last updated: Tue 7 Apr 2015, 6:18 PM

By logging on to sallety.ae using their computer or smartphone — android and iPhones — consumers will now be able to make informed shopping decisions, getting the best deal around.

For example, if you want the best price for a jar of green olives, you will be able to compare the prices of eight retailers: from LuLu Hypermarket (Dh4.50 for 350 grams) to Carrefour, Spinneys, Hyperpanda and Union Co-operative (Dh4.75 for 200 grams), and Emirates Co-operative, Choithrams and Al Maya supermarkets.

The difference in price can be stark. Since the website is still in its early stages, there are some teething problems such as a limited list of commodities, with the prices for blueberries, for instance, not tabulated. There is also incomplete data on the site.

The website launched by the Department of Economic Development (DED) will enable consumers to browse through shelves of leading hypermarkets and stores in Dubai, compare brands and prices and make their purchase decisions from the comfort of their home.

Vijaya Mammen, 34, who lives in Barsha and is spending six months researching for her PhD in child and welfare studies says: “I hadn’t heard about this website, but it’s a positive development by the Dubai Government. It’ll help save so much time. Who can, in this heat, go and compare the best value for money. Convenience ranks higher than a few bucks.”

Sallety.ae is part of an integrating technology to enhance convenience and build on Dubai’s reputation as a shopping destination.

Updates on mall-wide, as well as store-wide, promotions and offers will appear on the new website. Another notable feature of sallety.ae is the option to submit consumer complaints online.

“Since the UAE has a high broadband and smart phone penetration rate, sallety.ae will be a handy shopping option for a significant section of the resident population,” remarked chief executive officer of the commercial compliance and consumer protection (CCCP) sector in DED, Omar Bushahab.

“The website and App helps cut down on the time people spend shopping for groceries and other essential items.”

news@khaleejtimes.com



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