Off-road event raises funds to feed poor families

The sixth Xplore UAE, an annual off-road event organised by Arabian Automobiles in association with ENOC Lubricants, has raised funds to provide 50,000 meals for underprivileged families.



By (Wam)

Published: Wed 26 Mar 2014, 11:54 PM

Last updated: Tue 7 Apr 2015, 8:42 PM

The event, which had the largest convoy of off-road vehicles with over 153 SUVs taking part last year, had almost doubled the number of participating vehicles this year, gaining entry into the Guinness World Records.

More than 600 off-road enthusiasts in some 300 SUVs took part in the community event that raised Dh50,000 for ENOC’s ‘Human Fuel’ initiative, organised in partnership with the United Nations World Food Programme (WFP) and Dubai Charity Association.

The exciting adventure explored new areas this year, covering the wadis of Al Ain and also undertaking a challenging desert drive through the Sweihan area.

Saeed Khoory, CEO of ENOC, said, “Xplore UAE is now one of the most awaited off-road adventure trips bringing together people from various walks of life to explore the natural splendour of the UAE while also making a difference to the society. We are thankful to all participants, who through their involvement in this community event, also contributed to our CSR initiative to address global hunger.”

Michel Ayat, CEO, Arabian Automobiles, said, “Xplore UAE is our flagship community event, which promotes the spirit of off-road adventure among motorists, enabling them to also explore the power of their vehicles. This year, the adventure was made even more memorable as the participants trekked new destinations. But the most significant impact was the event raising funds to feed people who are in need across the region.”

Elise Bijon, WFP Partnerships and Business Development Manager, Middle East, North Africa, Eastern Europe and Central Asia, said, “It is inspiring to see hundreds of Dubai residents, families of all nationalities, gathering for a day to embrace the beauty of the UAE while helping build a world with zero hunger.”


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