NIKAI: A brand synonymous with reliability

Nikai possesses a loyal product following, thanks to its dedication to customer service and CSR endeavours

Nikai was set up more than two decades ago by Paras Shahdadpuri, who had served as a diplomat with the Indian government. Today, he is a leading businessman, who is affectionately known in business circles as a Statesman and 'Mr. Reliable'. He is the winner of the prestigious Bharat Shiromani Award, among many other awards; owner of a Superbrand; and above all, a philanthropist who takes deep pride in serving the community. The Nikai Group encompasses varied businesses in Electronics, Appliances; Fast Moving Consumer Goods; Staffing and Outsourcing, and Restaurants with offices in various countries of the world.
Nikai stands tall on a foundation of trust. Customers have faith that a Nikai product is strong and reliable. Through word-of-mouth and repeated cross-category purchase, the brand has grown in an organic format. Internally the sales mantra is simple: 'one satisfied customer leads to another.' When a consumer buys Nikai, he/she is assured of buying a product that is built to last; that is designed keeping the highest quality in mind; and above all, a product that Nikai will stand by. Nikai's constant endeavour is to raise the Nikai experience for their customers.
Nikai has won many accolades like the Dubai Quality Award, ISO Excellence award, the prestigious Sheikh Khalifa Excellence Award and the "Superbrand" title for the year 2017. Following success in the Middle East, African and CIS countries, the brand is set to explore other foreign markets in Asia and Europe this year.
Shahdadpuri is a leader who grooms leaders. He is known for employing the finest talent in the industry from across the globe to spearhead the unparalleled growth that Nikai has witnessed. He takes great pride in employing senior management who have record experience with top international brands.
When it comes to giving back to the community in various ways, Shahdadpuri has been a renowned name in this sphere. He says: "I believe our life is not complete without discharging our social responsibilities towards society. There is no end to making money and spending on yourself."
The Nikai Group has established Nikai Awards for the Best Teacher and Best Student in the UAE. Over the years, the Group has been contributing to various educational institutions and NGOs working in India.
As part of Nikai's yearly CSR endeavours, Paras Shahdadpuri, Chairman of the Nikai Group of Companies, at a ceremony held recently in the kind presence of His Excellency Sheikh Nahyan bin Mubarak Al Nahyan, UAE Minister of Tolerance, adopted a classroom of the Rashid Centre for the Determined ones in Dubai, providing various materials and equipment to students with varied ability levels. Nikai has also committed to donate Assistive Technology Equipment to Al Noor Training Centre for Children with Special Needs. The Group decided to give the charitable donations that will be used for the benefit of students in both the centres, in line with the Government's 'Year of Giving' initiative announced by The President, His Highness Sheikh Khalifa bin Zayed Al Nahyan.
Along with the donations, Shahdadpuri also presented the Best Teacher's Award to Sonia Creado of Al Noor Centre, for her outstanding contribution and dedication towards learning and development of the Centre's students.

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