New season of 3D animation series highlights rich culture

DUBAI — The third season of FREEJ, the Middle East's first 3D animation series, will bridge the past and present realities of Arab world and highlight its rich culture, it was declared.

By Afshan Ahmed

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Published: Wed 27 Aug 2008, 1:27 AM

Last updated: Sun 5 Apr 2015, 5:10 PM

Freej has been a hit across the Arab world right since its inception, as the youth as well as the older generations have come to like it.

Mohammed Saeed Harib, who conceptualised Freej, said Monday: "I come from a male-dominated society but wanted to celebrate the female figures. My attempt is to bring women characters into the limelight."

Mohammed said that by creating the Middle East's first 3D animation, he was aiming to create a platform for initiating constructive dialogues in the Arab media.

du and the production house Lammtara launched the third season of FREEJ.

At a Press conference, Hala Badri, EVP Corporate Communications, du said, "Our association with FREEJ is now into its third year and it is an initiative close to our heart.

“It has creatively portrayed Arabian culture and heritage to people in the region and succeeded in its effort to connect with young people."

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