Most expensive chocolates? Dh5,200 for a box of 15


chocolate, ITC, Fabelle Exquisite Chocolates, Trinity chocolate, Guinness World Records

Each chocolate will weigh around 15g.

By Staff Report

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Published: Tue 22 Oct 2019, 6:55 PM

Last updated: Wed 23 Oct 2019, 12:32 AM

A special box of chocolates, claimed to be the world's most expensive, was unveiled in India on Tuesday.

Fabelle Exquisite Chocolates, the home-grown luxury chocolate brand from ITC Ltd, revealed its most expensive chocolate listed under Guinness World Records with the launch of its limited edition Fabelle Trinity - Truffles Extraordinaire, the company announced.

The limited edition offering will be encased in a unique, hand-made wooden box, each containing 15 truffles, each weighing approximately 15g. The made-to-order box will be available at an indulgent price of Rs100,000 (inclusive of taxes). That comes to around Dh5,200.

It was unveiled in the presence of Michelin Star Chef Philippe Conticini, the co-curator of the chocolates.

"We at Fabelle are extremely happy for setting new benchmarks not just in the Indian luxury chocolate market but also now in the world with achieving the Guinness World Records feat. At Fabelle, handcrafting priceless, uplifting and unmatched tasting experiences for chocolate connoisseurs is at the very heart of who we are," said Anuj Rustagi - Chief Operating Officer - Chocolates, Confectionary, Coffee and New Categories - Food Division, ITC.

Sharing his experience on co-curating Trinity with Fabelle, Conticini said: "Being a part of something so experiential, thought provoking and innovative has always been my passion. I am glad to have found a partner in Fabelle to work on a complex and ambitious project in bringing alive the concept of 'Trinity' in the form of a Truffle range. It's heartening to know that with expert Fabelle master chocolatiers, we were able to deliver an unparalleled, first-of-its-kind chocolate product from India, setting a new global benchmark."

The product will be available on made-to-order basis from October 23, 2019 onwards.

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