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Moscow ideal for marketing Dubai, says DTCM

DUBAI The Moscow International Travel and Tourism Exhibition 2003 (MITT) has been an ideal platform for the Dubai Department of Tourism and Commerce Marketing (DTCM) to successfully carry home the message that the emirate is a safe destination with the business activities in the emirate going as usual, unaffected by the current situation.

The DTCM, which participated in the MITT for the tenth consecutive year, highlighted its latest infrastructure and future developments and projections during the exhibition.

DTCM Manager Overseas Promotions, Ibrahim Ahli who represented the department at the event said that by participating in MITT, the department has not only utilised the market potential of Russia but has also convinced the travel trade visitors that Dubai is an ideal destination for doing business and for leisure activities.

"Shortly after our arrival in Moscow, we held a Press conference, which was attended by both Russian and international media. There we stressed that Dubai is a safe destination least affected by the current situation. We convincingly portrayed that Dubai's business and leisure activities are continuing undisturbed and as per schedule," said Mr Ahli.

Mr Ahli said that participating at MITT this year was a double delight."We successfully completed a decade at this event while our Moscow Office celebrated its 10th anniversary.

"Both our 10th consecutive participation and establishment of our office there have collaborated in boosting the emirate's tourism by generating demand and interest of Russian tour operators and travel agents in Dubai."

He added that Dubai stand at the MITT was also visited by UAE Ambassador in Russia Tarik Al Hidan."He appreciated our efforts to establish the UAE as an all purpose destination," Mr Ahli said.

He said that the combined efforts of Dubai's public and private sector would bring unprecedented increase in the number of visitors to the emirate."Emirates will be starting three flights in a week from Dubai to Moscow, thus complementing Dubai's tourism," he said.

DTCM Deputy Manager Overseas Promotions, Abdulla Al Falasi, gave credit to effective advertising planning and media converge for the success of the event.

"Our promotional strategy skillfully targeted our clients - tour operators and travel agents from Russia, CIS states and Baltic countries. They turned up at the Dubai stand in large number and showed keen interest in the destination," said Mr Al Falasi.

There has been an increase of 21.11 per cent during 2002 in the number of Russian hotel establishment in Dubai compared to 2001.

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