More and more bouquets for the region's Prince of Poets

ABU DHABI - The Prince of Poets TV show, one of the most watched TV shows in the Arab region, entered its second year with increasing popularity.



By (By a staff reporter)

Published: Sat 5 Jul 2008, 2:09 AM

Last updated: Sun 5 Apr 2015, 6:05 PM

The Prince of Poets show was conceptualised by sisters Nashwa and Mona Al Ruwaini, in liaison with the Abu Dhabi Authority for Culture and Heritage (ADACH).

Nashwa said, "When they (ADACH) told us that they wanted to take classical poetry to the masses we knew straightaway that we would be perfect for this production. TV is what we do and my principle has always been to produce shows that engage the audiences and represent culturally valid content."

"Poetry was so popular here but was losing its hold over the people as the young became more engrossed in western-style shows such as Desperate House Wives or American Idol. We knew that if we found the right balance between their heritage and their hobbies the show would become a huge success," she added.

"I love the energy and the constant buzz of production. Some people may consider this chaotic, but what I love about it is that you get to see the end result straightaway when the show is on-air. You see the 2000 plus audience turn up in the theatre each week, you see how people tune into the show and the feedback of the media in the papers and it all pays off in the end and you feel like all the hard work is worth it," said Mona.

"My only hope for Prince of Poets is that it attracts viewers as young as 10 and as old as 100 from every home in the Arab world," she said.


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