'Meat'ing the needs of sustainable future

Dr Sakib Rahman, CEO, Just Vegan
Dr Sakib Rahman, CEO, Just Vegan

Aiming to feed planet earth in a more compassionate way, Just Vegan has created plant-based meat products that are tasty and healthy

Published: Tue 18 Feb 2020, 9:58 AM

Last updated: Tue 18 Feb 2020, 12:01 PM

Synonymous with health, sustainability and well-being, Just Vegan products are 100 per cent authentic and free from any preservatives.

Exhibiting at the Gulfood 2020 at the Dubai World Trade Centre, the innovator uses all-natural ingredients in its extensive range of delicious meals that contain no added sugars, thus making it a great option for any health enthusiast. With veganism being one of the largest social justice movements in the world today, Just Vegan has created ready-to-eat plant based meals consisting of curries, meat-free patties, sausages and vegetable bites to add to the consumer convenience of affordable and tasty meat alternative options.

Dr Sakib M Rahman, Just Vegan CEO and Consul-General of Republic of Liberia, has channelled his corporate mind set with his doctorate in sustainability and is committed to handcrafting all the company products to limit the use of machinery in his factories and their direct impact on the environment. "With vegan food products demand increasing by 92 per cent worldwide, there is no doubt that the plant-based meat revolution is on the rise."

Entrée into the market
Set to launch soon, Just Vegan has come up with a way to innovate the current vegan food market by producing hearty meals that include meat-free alternatives that you can find on the shelf. So, what is exactly is Just Vegan offering? Their products comprise of all the flavours and textures you already know and love. The meals are culturally rich in taste and satisfies those meaty cravings without any meat.

Working in line with the Sustainable Development Goals (SDG) set out by the UN, Just Vegan is taking a stance and contributing positive change towards the following: no poverty and zero hunger, good health and wellbeing, clean water and sanitation, decent work and economic growth, responsible consumption and production, climate action, life above and below water, and peace and justice for all.

Inspired by the future
This vision for Just Vegan by the CEO is based on the present worldwide statistics including People for the Ethical Treatment of Animals (Peta) studies that reveals that if grains were fed to humans rather than livestock, poverty and hunger would virtually disappear from the world, and with approximately 1.1 billion people living in extreme poverty, it's easy to see the urgency in taking action. Further to this, plant-based eating has been proven to not only support mental health, but also reduce the risk of developing heart disease, diabetes, obesity and certain cancers.

"Just Vegan has taken its inspiration from the continuous scientific research being done to show the positive impact a plant-based lifestyle has on our health and the world around us," the CEO added.

The sustainable company aims to reduce negative environmental impacts, save animal lives, improve health and vitality, and support consumer well-being. Start today and join the meat-free revolution that is Just Vegan.

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