Mall Visitors ‘Freeze’ for Two Minutes for a Cause

DUBAI - The ‘freeze’ was not the result of the ongoing chilly weather, but for a good cause.

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Dhanusha Gokulan

Published: Sat 20 Dec 2008, 1:37 AM

Last updated: Sun 5 Apr 2015, 5:14 PM

Visitors at the Mall of the Emirates were in a state of shock and awe as 100 volunteers stood completely still for over two minutes to mark the launch of the ‘Create Heroes’ project by Procter and Gamble (P&G) for children and adults with intellectual disabilities.

The freeze was quite a sight as men, women and children stood frozen on the spot, some of them staring incessantly into space, a few pointing at the giant Christmas tree at the mall, and a few of them in dramatic dance poses.

The crowd erupted into a loud cheer at the end of the freeze.

Speaking after the ‘freeze’, Weal Al Jamil, spokesperson for P&G said that they planned to raise Dh1.2 million as part of the campaign.

“These are hard times, and we as a company want to help those in need. We want to empower the intellectually disabled in a special way and make them an active part of the normal society,” said the official.

Khaleej Times also spoke to a few of the volunteers at the freeze.

Amer Khatib, who was sporting a white t-shirt said the motto was ‘Pause, Think and Choose’ adding, “It was very interesting to just stay frozen and the fact that we are doing it for a good cause made the few moments worthwhile. The whole exercise will raise questions which will eventually raise awareness.”

Ahmed Rizk, another volunteer at the freeze said, “The central location of the Mall of the Emirates grabs the attention of a wide majority of people and the purpose of this is to raise as much awareness as possible. People who saw the freeze will carry the message forward to their friends and family members which will subsequently validate the cause of what we are trying to do.”

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