Key Survey Begins on Potential Audiences for Louvre Abu Dhabi

ABU DHABI — In an initiative to help refine exhibitions, educational programmes and other services for future visitors to the Louvre Abu Dhabi, the planning team for the new museum has begun a qualitative survey of potential audiences during the preview — Talking Art: Louvre Abu Dhabi — which is currently being offered in Gallery One of Emirates Palace.

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Published: Fri 31 Jul 2009, 12:48 AM

Last updated: Sun 5 Apr 2015, 8:05 PM

Eleven different focus groups are conducted among visitors to Talking Art: Louvre Abu Dhabi. The in-depth exercises will allow the planning team to gather valuable information about potential museum audiences, their tastes in art, preferred way of engaging with the works on view, their approach to interpreting written information, and their ideas about the subject matter of artworks.

Insights gained through discussions with the focus groups will ensure that the Louvre Abu Dhabi will faithfully address the needs of the full rangeof its audiences.

The current initiative will survey Emirati adults and Emirati schoolchildren; teachers in national schools; teachers in international schools; expatriates from the Middle East, Asia and the West; and opinion leaders. Separate focus groups are being held for men and women as appropriate.

“As with all of the institutions being developed in the Saadiyat Island Cultural District, the overriding goal of the Louvre Abu Dhabi is education,” stated Rita Aoun, Director of Culture at TDIC.

“This survey is part of our ongoing effort to engage all members of our audience respectfully and productively, so they can get the greatest benefit from the Louvre Abu Dhabi,” she added.

This initiative represents the second major survey of potential audiences to be conducted by Tourism Development and Investment Company (TDIC), following an initial survey that gathered information about people’s perceptions and expectations about the Louvre Abu Dhabi.

Talking Art: Louvre Abu Dhabi is currently open for the public at 11am and 6:30 pm. Pre-registration is required. olivia@khaleejtimes.ae



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