It’s time for heritage fingerprint: DM

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It’s time for heritage fingerprint: DM

The Dubai Municipality announced the details of the heritage-fingerprint campaign on World Heritage Day on Wednesday to a crowd of Emirati youth, in an effort to keep the local culture alive.

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Published: Wed 18 Apr 2012, 6:18 PM

Last updated: Tue 7 Apr 2015, 12:58 PM

Rashad Bukhash, Director of the Architectural Heritage Department at the municipality, is spearheading the campaign and said he’s hoping for 50,000 Emiratis to sign up within a month’s time.

‘Already we’ve had a 100 signatures by individuals who took part in today’s event,’ Bukhash said.

‘And by tomorrow we should expect more,’ he said, adding people can sign up for the challenge online by searching for the Architectural Heritage Department on Twitter and Facebook.

The campaign asks Emiratis to abide by several rules to keep their culture intact, including speaking Arabic without mixing it with other languages, wearing traditional dress, using Emirati architecture when building homes, visiting heritage museums and participating in cultural events, such as National Day.

‘I think it should be very successful,’ Bukhash said. He added that the idea behind the campaign came after he heard about a similar challenge asking people to reduce their carbon footprint last year.

‘I wanted to do the same for heritage,’ he said. ‘We must keep hold of our past while we live in the present, and build the future with our past in mind.’

alizafar@khaleejtimes.com



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