The Argentine legend follows in the footsteps of stars like Simone Biles and LeBron James who were previous winner of the accolade
DSF 2008 executive director Laila Mohammed Suhail said the festival drew 3.2 million visitors last year and this year they expect a 5-10 per cent growth.
“DSF was initially focused on the GCC, CIS, Middle East and the subcontinent,” Laila said. “But Dubai has taken such a huge leap that we are targeting a broader area.”
Laila said DSF had evoked an increasing interest and a growth in tourists from Europe, particularly Germany, the UK and CIS.
However, with the economies of India and China booming, DSF is now being promoted further in these markets. “DSF is being promoted in China, Far East and Europe but India and the GCC are still probably the most important markets,” Laila said.
The Argentine legend follows in the footsteps of stars like Simone Biles and LeBron James who were previous winner of the accolade
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