Indian stars hit Dubai’s air waves

DUBAI — Top Bollywood stars who are in love with Dubai and the UAE have ‘gifted’ their voices to a local radio network to spread traffic awareness.

By A Correspondent

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Published: Fri 11 Feb 2005, 11:27 AM

Last updated: Thu 2 Apr 2015, 7:29 PM

A total of 28 top Indian actors and actresses are making their contribution to traffic safety in the UAE on the Arab Radio Network (ARN). Some of the top stars include Shah Rukh Khan and Rani Mukherji who recently won the best actor and actress awards respectively at the grand Cinema Awards held in Dubai. Others include Salman Khan and Kareena Kapoor.

“We have been successful in attracting Indian film stars to lend their popular voices in spreading safety messages,” said Lieutenant-Colonel Abdullah Al Ghaith, Deputy Director of Dubai Traffic Police Department.

The official said the stars, approached by an arts production company, had expressed willingness to put their voices at the disposal of the traffic authorities, delivering voice messages on air waves in English and Urdu to listeners, many of whom only know their mother tongue.

“These stars charge a lot of money for their voices to be used by radio stations. But they felt they love the UAE and have enjoyed their stay here during the recently-concluded Indian film awards. They felt that their fans deserve a contribution to their safety and well-being,” said Lt-Col Al Ghaith. The recorded messages have been divided into groups to be used throughout the year.

“I am so happy that the Indian stars agreed to make the contribution… these voices have a big influence and we hope they will have impact on improving safety standards,” he said. “It is a great contribution that will inculcate the principles of safety in the minds of a large number of people,” he added.

ARN’s director Sajan Singh, who met Lt-Col Al Ghaith and traffic engineer Salem Al Shaefi, Director of Traffic Safety and Road Safety, said he was happy that ARN had been selected to air the ‘flashes’. He said these safety tips would reach housewives, workers, car drivers and passengers and people from all walks of life. He extended thanks to Dubai Police for using the opportunity that came with the arrival of top stars in Dubai to attend the awards as part of Dubai Shopping Festival 2005 activities.

Communities from the Asian subcontinent have been listening to these voices for almost a week now, said Lt-Col Al Ghaith. He said the effort is part of an ongoing safety campaign endorsed by the Dubai Police.

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