Indian e-tailers wage Republic Day battle with upto 90% discounts

Aiming to make the most out of Republic Day, e-retailers in India have jumped onto the bandwagon, each offering a big-bang sale with some even promising discounts of up to 80-90 per cent.
For electronic gadgets, clothing, accessories, kitchenwares, skincare and even the daily grocery, the pitch is particularly forceful. While for some products the sales discount is around 15 per cent, for some others it is as high as 80 per cent.
Almost all the major e-retailers like Flipkart, Amazon, eBay, Myntra and Snapdeal have come up with their own themes.
Flipkart was among the early birds, naming its three-day pitch "Republic Day Sale", while eBay's week-long affair is called "Democrazy Sale". Snapdeal's named its sale "Republic of Savings" spanning from January 21 to 26.
For Amazon the "Great Indian Sale" was also spread across three days.
"With this 72-hour marathon deals our customers will have a delightful time shopping in the New Year across a wide selection of products at best possible price-points," Samir Kumar, vice-president at Amazon India, said while announcing the sale.
"Consumer demand isn't much these days. But during Republic Day sales, the interest is incredibly high. The response from the public is fantastic so far and the demand graph for electronics is increasing," added Rahul Taneja, SnapDeal's vice-president.
"For example, mobile phones ranging within Rs10,000 have been in great demand like the Lenovo A6000. The sale of Nexus 5, iPhone 5S and Micromax is also increasing as January 26 is approaching," Taneja told IANS.
According to both the shoppers and the e-retailers, this time around the sites were operating at satisfactory speeds, despite the heavy traffic due to a large number of people logging in for the sale.