Help fight flab and win award

DUBAI - Hoffmann-La Roche Ltd has announced the launch of the second annual Roche Gulf Awards for obesity journalism, an initiative designed to recognise excellence in overweight and obesity reporting. Entries for the awards should be published between today and May 15.

By A Staff Reporter

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Published: Sat 14 Feb 2004, 12:00 PM

Last updated: Thu 2 Apr 2015, 1:42 PM

Addressing a Press conference, Rima Khadra, Product Manager, Gulf, Iran and Yemen, said that the award which is open to journalists throughout the Gulf, judges published articles on the issue of obesity, in print, broadcast and Internet media on the basis of impact of subject matter, interest to reader, depth of research and accuracy of information, as well as writing style and audience-friendliness of format. Judges will look for outstanding examples of reporting in the field of overweight and obesity. Award entries will be judged on interest, impact, accuracy, research, writing excellence and consumer-friendly approach.

The winner of the award will receive $3,000 and the runner up will receive $2,000, while $1,000 will also be awarded to individual country winners. Entries will be accepted on all topics relating to the prevalence and management of overweight and obesity.

According to a recent estimate by the World Health Organisation (WHO), more than 1 billion adults worldwide are now overweight or obese. In the Gulf region alone, the rate of overweight and obesity is more than 50 per cent.` Now in its second year, the Roche Gulf Award for Obesity Journalism presents a unique opportunity for journalists to demonstrate their expertise and knowledge of overweight and obesity through responsible reporting.

In its first year, the Journalism Awards were well received, with reporters from all over the AGCC participating, culminating in a ceremony held in Dubai in June 2003.

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