Gulf News took two years to keep its word on auditing

GULF NEWS had, on June 15, 2004, quoted its managing director as challenging the English print media here to thoroughly audit their circulation figures; and he had promised that his newspaper will set an example in this respect in future.

By The Editor

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Published: Wed 22 Mar 2006, 10:05 AM

Last updated: Sat 4 Apr 2015, 7:31 PM

Yesterday, Gulf News, in the name of its Editor-in-Chief, announced — after roughly two years — that it has hired two international companies, the Audit Bureau of Circulation (ABC) and BPA Worldwide, to audit its circulation figures. The fact is that, despite "throwing the gauntlet" at all other local English newspapers, which we do agree with, and despite hiring two international companies to audit its circulation figures, two years passed without Gulf News taking action vis-à-vis auditing.

That auditing has only started now. On the other hand, Khaleej Times is meticulously auditing its circulation figures for over 20 years. It did this in the best traditions of the industry, without waiting to be challenged by anyone. Auditing has always been an integral part of Khaleej Times' circulation; it has been carried out so efficiently and professionally that all the requirements of the ABC in consonance with auditing have been fulfilled.

Khaleej Times has always recognised the fact that the ABC has over the years acquired the trust of readers, media and advertising agencies.

The question is, how Gulf News, which published a statement on June 15, 2004, that the ABC "does not conduct regular audits of all the media in the UAE" is now priding itself as being a member of the ABC.

The fact is that Gulf News has stopped auditing its circulation by the ABC long ago, while, on the other hand, Khaleej Times has successfully carried on with it, and fulfilled all the requirements of auditing throughout the past 20 years. Khaleej Times has not stopped, for fear of comparison or inability to constantly abide by ABC requirements. It published the ABC-certified figures in relation to its circulation, dutifully, time and again.

Moreover, Khaleej Times always recognised the fact that ABC, as an audit bureau, is globally accredited as the biggest and most recognised in auditing newspaper circulation figures. Its members include top newspapers around the world, which are not only successful in making profits but also following and applying highest standards in respect of policies that carry weight internationally, and keeping pace with world events as and when they unfold.

Khaleej Times believes in transparency, and raises the slogan ‘Truth Must be Told’, both in respect of itself as well of the news and events it covers. It will unflinchingly follow that policy, and continue presenting all facts to its readers, clients and advertising agencies without getting involved in the affairs of others.

Khaleej Times will march forward on the same track and function with the confidence that it gained from its readers, by way of local, regional and international appreciation that it gets in good measure.

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