Greeting visitors with card-cash rewards

DUBAI — Vice Versa, the newly-launched smart chip card, greets visitors to Dubai by offering up to 20 per cent in ‘card-cash’ rewards when they shop, dine or enjoy entertainment and sightseeing in more than 250 of Dubai’s premium outlets.

By A Staff Reporter

Published: Wed 18 Jul 2007, 9:06 AM

Last updated: Sun 5 Apr 2015, 3:12 AM

Card-cash rewards provide the user extra funds available on their smart chip card and one lucky winner a week will also find that they have 3,000 dirhams Card-Cash already on their smart chip to spend during the DSS.

To ensure that as many visitors as possible enjoy the benefits of the Vice Versa card, the company is distributing complimentary welcome packages to DSS visitors at key locations including major shopping malls in the city and to VIP visitors to Modhesh Fun City. Vice Versa cards are also distributed to visitors via tour operators and four and five-star hotels.

“Even if they don’t find Dh3,000 extra spending money on their chip, all card users will make up to 20 per cent of their purchase price back onto the Vice Versa card just by using the card in outlets. They can spend the Card-Cash instantly anywhere and on anything throughout the Partner outlet network,” explained Kira Milan, Vice Versa’s Founder and Managing Director.

DSS organisers estimate a 15-25 per cent rise in visitors this year, compared to DSS 2006, with increased tourism from GCC markets including Qatar, Saudi Arabia, Kuwait and Oman.

New arrivals keen to take advantage of the new visitor’s card can also request a complimentary Vice Versa welcome package including the Vice Versa Silver card by sending an SMS to 050 8583878 or by registering online at

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