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FedEx official courier of Ibdaa awards

DUBAI - Dubai Media City (DMC) announced on Monday that Fedex Express (FedEx), the world’s largest express transportation company, has been named as the official courier of the new International Ibdaa Media Students Award.

As the official courier of the fourth annual Ibdaa Award, FedEx will ensure that all project submissions are delivered to Dubai Media City for judging. In this, the first year that the awards are open to international submissions, FedEx will ensure delivery of entries from as far a field as the USA and New Zealand as well as coordinating all regional submissions through its extensive global network.

“We are proud to be associated with a scheme that is raising standards in the media industry,” said Hamdi Osman, Regional Vice-President, FedEx Middle East, Indian Sub-continent and Africa.

“Now that the Ibdaa Media Student Awards have been expanded as a worldwide programme, we are pleased to be able to use our extensive global transportation network and logistics and transportation expertise to facilitate this initiative,” he added.

“We are delighted to welcome Fedex Express on board as official courier of the new international Ibdaa Media Student Award," said Abdulhamid Juma, CEO of Dubai Media City and Coordinator General of the Ibdaa Media Student Award.

“As a company with an outstanding reputation for customer service, Fedex Express will no doubt make a valuable contribution to this initiative,” he added.

This year the scope of the Ibdaa Media Student Awards has been expanded to include entries from around the world.

With the competitions new global reach and appeal, Ibdaa has launched a massive international campaign, which will see road shows taking place in 23 countries including the United States, the United Kingdom, Australia, Japan, the UAE and other AGCC countries, Iran, Egypt, Pakistan, India, Morocco, Tunisia, South Africa, Sri Lanka, Syria, Lebanon, Turkey and Jordan.

Additionally, the awards have expanded to include two categories for photography.

The 10 Award categories are: Journalism, Radio, Digital Photography, Analogue Photography, Film/Television Feature, Television Documentary, Graphic Design, Television Advertising, Print Advertising and Animation.

Other official sponsors for Ibdaa 2004 include ARN, BBC World, Khaleej Times, Motivate Publishing, Network Productions, Seven Star, Showtime and Virgin.

Dubai Media City will also continue its strong association with the International Advertising Association (IAA) in organising the awards.

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