DUBAI — DSS 2007 witnessed the debut of a glitzy fashion event on Thursday as part of the 10th year celebrations. Dubai Fashion Fiesta 2007 featured renowned celebrity designers and international models. It lasted until Saturday in Hall 5 at the Dubai World Trade Centre.
Launched to bring together designers, buyers, and fashion enthusiasts, Dubai Fashion Fiesta or DFF attracted wide media attention due to the inclusion of high profile participants. The larger aim of the fashion extravaganza was to contribute in promoting Dubai as the fashion hub in the region.
Suhaila Gobash, DSS Sponsorship Manager said, “The DSS involvement in this spectacular event aims at enhancing the position of the city of Dubai as the fashion hub in the region. DFF encouraged the rapidly growing talent to promote and highlight designers from different countries to bring different styles and creates awareness among the consumers of fashion.”
DSF and DSS have always embraced and supported global fashion events and DSS 2007 should be the ideal platform for launching Dubai Fashion Fiesta as it comes in line with the major goals of DSS which is motivating the retail sector in the summer and establishing Dubai as a main destination for tourism and family entertainment, she observed.
Choreographed by Rohit Verma and Mohammed Aslam, the show featured renowned Parisian designer Lloyd Klein and celebrity Indian designer Satya Paul.