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Factfile: Did You Know?

66 per cent of UAE consumers say they are not likely to share a negative product experience online

43 per cent of online consumers in UAE are influenced through social media networks

56 per cent of UAE residents research online before buying a car while 46 per cent base their decision to buy one only after reading online reviews

33 per cent have never shopped online while 31 per cent go for sites that offer products unavailable in physical stores

Friends (28.9 per cent) and family (28.1 per cent) are most trusted sources followed by online product reviews (9.8 per cent) in UAE

(Statistics provided by The Nielsen Company)

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