Experts discuss the future trends in the media

Etisalat Group’s Chief Executive Officer said 5G is the next logical step for Etisalat in regards to catering for its present and future customers.



By Staff Reporter

Published: Thu 20 Nov 2014, 12:37 AM

Last updated: Tue 7 Apr 2015, 8:47 PM

Mohammed Al Otaiba, editor-in-chief, The National; Raghav Bahl; Ahmad Abdulkarim Julfar; and J. B. Perrette, president of Discovery Network International, at the panel discussion on ‘The Next Big Thing in Future Media’.-KT photo by Shoaib Anwer

The UAE could become the first country in the world to have 5G and we could see it take hold in as little as five years.

On the opening day of the Abu Dhabi Media Summit (ADMS) 2014 on Tuesday, Etisalat Group’s Chief Executive Officer Ahmad Abdulkarim Julfar said 5G is the next logical step for Etisalat in regards to catering for its present and future customers.

“We live in a digital age and need to provide for a digital generation. 5G will suit our future generations too, so this is a huge opportunity for us.”

Seeking to provide the most unique customer experience for its users, if Etisalat’s current venture takes shape, it will become the first country in the world to use 5G, catapulting the UAE into the next technological wave.

The people effect

Citizen journalism also came under the spotlight at Tuesday’s summit, where panelists discussed ‘The Next Big Thing in Future Media’.

Noting it as a “game changer” in media representation, Julfar said the shift from traditional journalism to collaborative journalism has been huge over the past two decades.

“Through social media, citizen journalists are bringing the news to our front rooms. It is this type of behaviour change which is helping drive the media sector in the region.”

Network 18’s Founder and Director Raghav Bahl said it is these new behaviours as well as innovative technologies that are benefitting the media sector in the region.

“As new technologies and formats are emerging, the lag we used to see between the East and the West is closing.”

Though the best innovation is happening in the likes of New York and Silicon Valley, Bahl said more coding is coming from the emerging markets.

“Lots of innovation is taking place in emerging markets,” he said.

And with two billion more people expected to go online in the next two years outside Europe and the US, keeping pace with this change could see these emerging markets outdo their closest competitors.

kelly@khaleejtimes.com


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