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Etisalat to sponsor radio programme

ABU DHABI — Emirates Telecommunications Corporation, Etisalat, has signed on as the main sponsor of the 'Sabah Al Noor' (Good Morning) radio programme, which is broadcast by the 'Holy Quran' and 'Emirates Radio' channels from Abu Dhabi.

This agreement was announced at a Press conference held at Emirates Palace Hotel in Abu Dhabi on Sunday.

'Sabah Al Noor' is one of the most popular radio programmes in the UAE, and it focuses on critical, social, educational, economic and cultural issues in a structured manner, drawing from Arab and Islamic principles.

Ahmed Ali Al Bloushi, CEO of Emirates Media Inc., said, "This is a step by Emirates Media to strengthen our relation and cooperation with one of the UAE's pioneering Corporations. This agreement with Etisalat to sponsor a morning radio programme on our channels will bring benefit to all residents. I welcome this partnership and thank Etisalat for choosing us as a gateway to reach its wide customer base. We will renew our efforts to provide our audience with the best programmes," he concluded.

Jaber Obeid, manager of Abu Dhabi Radio, state: "It is testament to the efforts of our people and the profile of Emirates Media that we have succeeded in attracting the interest of a corporation like Etisalat.

'Sabah Al Noor' is an excellent addition to the popular 'Holy Quran Channel'. It is on air for two hours every morning and covers issues related to religion, society, economy, health and the latest news."

Ahmed Bin Ali, Etisalat's manager Corporate Communications, said, "Etisalat's sponsorship of this programme is in line with the corporation's policy of being associated with activities and initiatives that aim to instill the concept of responsibility towards home and society at large. A programme such as this helps strengthen the society by spreading positive messages, rooted in our culture and tradition."

Obeid told Khaleej Times that the sponsoring of the programme by a private company does not mean any move towards privatisation.

"The ADBC basically aims at decreasing the state-based funds. Many programmes are to be sponsored by other companies, particularly Etisalat," he stated.

Etisalat is to pay Dh1 million for sponsoring the said programme, he added.

A number of medical, sports, and cultural sections are to be presented by Amal Habash and Oqail Al Janahi from Qatar, he said.

Also, every morning a spotlight on various issues, including markets, schools, labour, people with special needs, children, and housewives will commence on August 5, from 6:30a.m. to 9:00a.m., he said.

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