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Etisalat offers money remittance over mobile

ABU DHABI — Etisalat yesterday announced that it will soon launch a service that will enable customers to transfer money overseas using their mobile phones.

Using this service, customers can send money to various countries, including India, Pakistan, Bangladesh, Phillipines and Egypt.

Etisalat is working closely with leading banks, financial institutions and telecom operators in other countries to offer a comprehensive network of partners for the service. Money transfer over mobile will allow Etisalat customers — the senders — to transfer funds to the recipient’s bank account or to be encashed at designated outlets.

As an additional security feature, the sender will also be able to track the transaction until the money reaches the recipient. Etisalat is an active member of the GSM Association-led mobile money transfer project, which is an international standard for mobile remittances.

“Money transfer over mobile” is already available in a few countries and in countries such as the Philippines and Kenya. The service has seen high acceptance due to its inherent simplicity and reliability.

Essa Al Haddad, chief marketing officer, Etisalat, said: “We are excited with the opportunity to extend the reach of our customers through this service. This offering combines the strengths of our extensive network, our reputation for innovation and trustworthiness.”

• UAE