Emaar has a new ‘Address’

DUBAI — “100 hotels in ten years - don’t laugh!” It was with a throwaway line through which Emaar Hospitality Group officials indicated the potential they hoped to see fulfilled with their new hospitality brand, “The Address Hotels and Resorts”.

By A Staff Reporter

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Published: Wed 7 May 2008, 8:46 AM

Last updated: Sun 5 Apr 2015, 7:00 PM

The Emaar Properties subsidiary launched the brand at the Arabian Travel Market yesterday.

The first three properties due to open at the end of the year in Dubai include ‘The Address Downtown Burj Dubai’, ‘The Address Dubai Marina’ and ‘The Address Dubai Mall’. The Burj Dubai property is due to open in September.

The five star brand, developed after 12 months of research, aims for location and lifestyle and will progressively operate four brand extensions within the Resort, Retreat, Urban and Business categories.

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