Eida launches social media service

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Eida launches social media service

The Emirates Identity Authority (Eida) has officially launched the social media engagement service with its customers on Facebook and Twitter pages.

By (Wam)

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Published: Tue 19 Jun 2012, 9:47 AM

Last updated: Tue 7 Apr 2015, 1:20 PM

The authority announced its success in increasing the number of its followers on its social networking pages by 40 per cent during the test period, which started in early May, not to mention its success in responding to nearly 1,700 queries and complaints received over four weeks. Ayesha Al Raisi, Director of Public Relations and Marketing at the Eida, said activating the Emirates ID’s presence on the social networking pages came in line with its strategic plan 2010-2013 aimed at upgrading customer service towards gaining the satisfaction of customers.

Al Raisi added that the Emirates ID was keen on developing its government communication plan for 2012 with the aim of translating the overall eTransformation plans in the UAE and keeping pace with the federal government’s strategic plan 2014. One of the Emirates ID’s top priorities for this year was to develop the channels of communication with its customers in the light of the upward growth in number of registrants with the forthcoming completion of the population register and ID card system, particularly the social networking channels through its pages on Facebook and Twitter, Al Raisi said. Al Raisi clarified that the Emirates ID’s pages on Facebook, Twitter and YouTube changed from mere secondary platforms for publishing the Emirates ID’s official news since early 2010 to channels of interactive services with customers since last May.

They were able to gain customers’ satisfaction, thanks to the direct and instant response to their queries and serous and professional follow-up of their problems.

Al Raisi pointed out that the Emirates ID created a dedicated social networking page to help customers on Twitter. The “Emirates ID HELP” allows interaction with customers side by side with the official pages on Facebook, Twitter and YouTube.

The launch of the test phase of the Emirates ID’s social networking pages in last May coincided with the forthcoming completion of Dubai residents’ registration deadline, Al Raisi said. The authority also approached 29 personalities and official entities that enabled it to convey its messages to around 4 million followers of these entities.

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