The annual event which was announced yesterday at a Press conference will be presented jointly by Harley-Davidson of UAE and Chevrolet.
Craig Symonds, General Manager of Harley-Davidson of the UAE, said, "After the success of previous Harley Owners Group (HOG) rallies in the UAE, and seeing the enthusiasm of motorcycle fans here, we decided to go the extra mile and open the event to all bikes, regardless of the brand to give Dubai a bikeweek in the model of Daytona's.”
He noted that previous HOG rallies in Dubai attracted as many as 200 Harley-Davidson bikers from around the globe; and this year the number of participants is expected to shoot up as the event is open to all bikers.
Gerry Groenewegen, Regional Divisional Marketing Manager, Chevrolet, said: "Bikeweek has a long tradition of bringing together motoring enthusiasts and those who enjoy the thrill of high performance."
The four-day motorcycle event includes a Thunder Parade through the streets of Dubai, organised rides reaching Hatta and Jebel Hafeet, a stunt show, and the Bikers Ball with entertainment features like the chance to ride off on a brand new Harley-Davidson motorcycle.
Bikeweek has been a tradition since 1937 and has since spread from Daytona Beach in Florida to all over the world. Barry Edwards, Director of the Dubai HOG chapter, which is a club affiliated with the Emirates Motor Sports Federation (EMSF), is planning the routes for the organised bike rides.
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