Dubai Ambulance presents Flash mob for DEWA customers

A flash mob performance was organised by the Dubai Corporation for Ambulance Services (DCAS) to demonstrate cardiopulmonary resuscitation (CPR) procedure.

By Staff Report

Published: Thu 25 Jun 2015, 6:33 PM

Last updated: Wed 8 Jul 2015, 4:04 PM

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Posted by ‎Dubai Ambulance - &&&&& &&&‎ on Saturday, June 13, 2015

Photos: Supplied

Dubai: Dubai Electricity & Water Authority (DEWA) has hosted, in its Head Office in Zabeel East, a flash mob performance organised by the Dubai Corporation for Ambulance Services (DCAS) to demonstrate cardiopulmonary resuscitation (CPR) procedure.

The move supports DEWA’s strategy to establish the foundations of health and safety in society, and its efforts to raise awareness among its staff and customers of a lifesaving procedure that is done when someone's breathing or heartbeat has stopped.

DEWA staff and customers practiced CPR on training dummies provided by DCAS, with the help of paramedics and emergency personnel. DEWA thanked DCAS for organising the distinguished demonstration.

“Dubai Corporation for Ambulance Services’ educational performance captured the attention of both staff and customers. It is a simple and fun way to raise public awareness about basics of first aid. The performance gave those who participated an important life experience that could help them save the lives of others,” said Khawla Al Mehairi, Vice President of Marketing and Corporate Communications at DEWA.

Al Mehairi noted that DEWA places health and safety, and environment at the forefront of its priorities. It implements the best international standards to support its strategy in establishing the foundations of health and safety in society and encouraging a positive and healthy lifestyle. DEWA maintains a safe and healthy environment that serves customers, partners, and society as a whole.

“The flash mob performance spreads awareness in society. Around 88% of heart attacks occur at home. The simple and easy-to-learn procedures highlighted in the performance could increase survival chances significantly,” said Maryam Khamis Al Oufi, Head of Social Awareness at DCAS.

“The interactive flash mob support the Dubai Corporation for Ambulance Services’ efforts to create a discerning society where individuals have the necessary experience to deal with medical emergencies. The Social Awareness Department regularly holds advanced and specialised first-aid courses, and organises lectures and workshops, which anyone can sign up for,” added Al Oufi.

The flash mob show started with an ambulance siren followed by rhythmic music in tune with CPR’s chest compression rate of about 100 pushes a minute. Nine paramedics and trainers from DCAS then started performing chest compressions on the training dummies to demonstrate the CPR process and DEWA staff and visitors were invited to conduct CPR on the additional dummies.

The flash mob instantly caught people’s attention and prompted them to participate. Customers and staff appreciated DEWA and DCAS for organising such activities that benefit individuals and society as a whole.