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du invests in green solutions for mobile network

DUBAI -- Paving the way for a greener future, du today announced a framework agreement with German company P21 GmbH, a subsidiary of Heliocentris Energy Solutions AG, to help reduce carbon dioxide emissions from mobile network base stations in line with the telecom’s Corporate Social Responsibility initiatives.

‘As part of the turnkey contract, P21 will supply, install and commission smart energy management systems in selected mobile network base stations in 2011-2012, and will provide a five-year maintenance support. Smart energy management systems control the operation of mobile stations’ diesel generators. Field testing prior to the purchase showed that the P21 technology decreases the amount of diesel fuel consumption by up to 54%, with diesel generator runtimes being reduced by up to 74% - not only does this mean less operating costs for du, but it significantly cuts the emissions of carbon dioxide (CO2), thereby minimising environmental impact.

“We place a high emphasis on operating in as eco-friendly a way as possible,” said Hatem Bamatraf, Senior Vice President, Network Development and Operations, du. “Our Corporate Social Responsibility is not only geared towards developing our nation and promoting our heritage in numerous ways, but in improving the environment by taking steps towards becoming more green across all aspects of our business operations. We chose to partner with P21 on this initiative because we believe it will allow us to significantly decrease our carbon footprint, thereby contributing to our overall environmental friendliness.”

Dieter Klein, General Manager, Energy Management Services, P21 GmbH, commented; “P21’s energy management platform allows for a marked contribution towards innovative and sustainable energy supply. Not only do P21 solutions reduce energy and operating costs, but also make a major contribution to reducing carbon dioxide emissions. We are proud to have been chosen by du, to assist them in becoming even more environmentally friendly.”

“du is an innovator in the UAE, not only with a rapidly-increasing market share but with increasingly environmentally-friendly operations, too,” concluded Ayad Abul-Ella, CEO, Heliocentris AG. “It is a company dedicated to further reducing its environmental impact, which is why P21 energy management systems were chosen for installation in the mobile network base stations. We are pleased to be assisting du in their efforts to become more green, and look forward to a long relationship.”

du’s Corporate Social Responsibility efforts towards environmental friendliness encompass all aspects of the business, from in-house recycling initiatives to involvement in governmental and international projects to help clean up the UAE and the world, such as planting two trees as part of Emirates Environmental Group (EEG)’s 11/11/11 ‘One Root, One Communi-TREE’ campaign.

• UAE