DSS launches TV ad to woo visitors

DUBAI — The Dubai Summer Surprises (DSS) Office has launched its TV commercial titled ‘Dubai ... Miles of Smiles’ on several Arabic and international satellite channels. It is part of the many integrated marketing procedures adopted by the DSS Office to promote the current edition of DSS 2007, the most prominent family entertainment in the Middle East, to be held from June 21 to August 31.

By A Staff Reporter

Published: Tue 8 May 2007, 8:42 AM

Last updated: Sun 5 Apr 2015, 4:21 AM

The TV commercial aims at attracting an increased number of visitors to Dubai in addition to strengthening the emirate's position as a leading global summer tourist destination that offers abundant entertainment activities for all members of the family, especially kids.

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