DSF 2012 to begin from January 5

DUBAI — The 32-day Dubai Shopping Festival (DSF) 2012 will be held from January 5 to February 5. The world renowned DSF is again expected to attract millions of visitors as it does each year, showcasing the region’s best in shopping and family entertainment under the slogan, ‘Dubai at its Best’.

According to Dubai Events and Promotions Establishment (DEPE), this year’s marketing slogan for the DSF symbolises the best of what Dubai has to offer to the residents and visitors. More than 6,000 retail outlets are expected to offer spectacular discounts throughout the festival in addition to chances of winning prizes ranging from luxury cars and gold to cash each day of the event.

It is interesting to note that around Dh1.4 billion worth of prizes has been given away since the first DSF in 1996.

In addition to the shopping and prizes, hundreds of events await residents and visitors. From international concerts, musicals, shows to sport and fashion events, DSF caters to every age segment.

“Dubai Shopping Festival is renowned as a global event that attracts visitors from across the world making Dubai a meeting point for diverse cultures. DSF celebrates its seventeenth edition in 2012 with 32 days of intense shopping, entertainment, and chances to win prizes worth millions of dirhams. Apart from being the anchor in Dubai’s annual events calendar, DSF is a celebration of Dubai at its best,” said DEPE.

Launched in 1996 under the directives of His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, and Ruler of Dubai, to position Dubai as a leading tourist destination, DSF attracts people of over 200 nationalities, reflecting its famous slogan ‘One World, One Family, One Festival’.


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