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‘Cross Safely’ Campaign On

DUBAI - The General Department of Traffic of the Dubai Police on Sunday launched a yearlong awareness campaign targeting pedestrians, especially Indians and Pakistanis, under the slogan ‘Cross safely’.

The campaign targets particularly the workers in private companies and drivers of public and private buses. This was announced by Jamal Al Banay, Director of Traffic Violations Department, at a press conference attended by representatives of a number of private companies. Indians and Pakistanis top the list of victims of accidents involving pedestrians. The campaign aims to reduce hit-and-run accidents, which increased in 2008 compared to previous years.

The campaign will include video presentations, distribution of brochures at labour camps and offices and advertising the campaign slogans on buses.

Al Banay said lectures would be delivered in labour camps in various languages, including English, Urdu, Hindi and Arabic, especially in camps in Al Quoz and along Emirates Road and Shaikh Zayed Road. He said the department will give gifts and appreciation certificates to drivers who comply with the traffic laws and who dropped workers in the designated safe places. Also, the workers who answer the questions on the pedestrian traffic campaign will also get gifts. He said lectures would be delivered in 100 private companies this week.

amira@khaleejtimes.com

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