‘Clean Up the World’ official is briefed on city campaign

DUBAI — Susan Pritchard, Projects Co-ordinator at the Australia-based Clean Up the World Pvt Ltd., was briefed about the clean-up campaign held in Dubai recently with the participation of more than 13,500 volunteers.

By A Staff Reporter

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Published: Wed 16 Feb 2005, 9:03 AM

Last updated: Thu 2 Apr 2015, 7:31 PM

The campaign, the largest voluntary initiative in the region, has resulted in collection of a massive 2,836 tonnes of waste, of which 10 tonnes were from the creek bed.

Ms Pritchard was on a visit to the Environment Department at Dubai Municipality. The Clean Up the World Pvt Ltd. is a non-profit organisation founded by Ian Kiernan to organise and promote the Clean Up the World campaigns globally. It is based in Sydney and provides a range of information, support and facilitation services aimed at assisting members to organise and promote clean-up events and other environmental initiatives.

Ms Pritchard was presented with the Clean Up the World 2004 trophy. Some of the challenges in organising the campaign during the last few years were discussed. On behalf of Dubai Municipality, Hamdan Al Shaer, Director of Environment Department, hosted a luncheon in honour of the visiting official

Now in its 13th year, Clean Up the World, held in conjunction with the United Nations Environment Programme (Unep), mobilises millions of volunteers and brings together businesses, community groups, schools, governments and individuals in a range of activities and programs. Clean Up the World activities include clean-up events, recycling projects, educational campaigns, resource recovery projects, water reuse and conservation, competitions and exhibitions.

The campaign unites communities with a common focus to clean up the world. The campaign is generally held every September, however, due to climatic conditions, the campaign in Dubai is held in December.

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