Chinese herbal medicine launched

DUBAI - Golden Throat, China's most popular throat protection lozenge, was unveiled to the local media on Saturday at a Press conference attended by Chinese Consul General in Dubai, Yang Weiguo, and Jiang Peizhen, Managing Director of Guangxi Jinsangzi Co. Ltd., the manufacturers of this throat lozenge that incorporates a wide range of traditional Chinese herbs in its formula.

By (By a staff reporter)

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Published: Sun 2 May 2004, 9:44 AM

Last updated: Thu 2 Apr 2015, 2:17 PM

The Golden Throat lozenge, dubbed the "wonder throat candy" by the manufacturers, will be launched during the Spring Trade Fair in Dubai from today. Guangxi Jinsangzi Co. Ltd. has annual sales of $75 million and has now embarked on an overseas expansion drive. The throat lozenge is widely sold in China, Singapore, Malaysia, US and Russia.

The candy has proved to be an effective remedy for soothing the throat. It was invented by Chinese biologist, Professor Wang Yaofa and developed by Guangxi Jinsangzi, which has a long history of traditional Chinese medicine and cytology theory.

This unique candy uses high quality herbal ingredients extracted from watermelon frost, Luohan fruit, eucalyptus oil, menthol crystals and a number of other traditional herbs.

An enterprising businesswoman, Ms. Jiang said, "We are extremely pleased to launch our Golden Throat herbal lozenge in this market. Our product has several unique properties. Its huge success in the Chinese market since 1995 is evidence of its beneficial effects. In addition to throat protection, the formula has remedial efficacy for a clearer voice, prevention of foul breath and has no side effects."

She added, "The UAE has always welcomed quality products and we are confident our unique throat candy will prove to be a huge success, with the help of our local agent, Eagle Trading Co. who have extensive marketing experience in the region."

Raouf Alavi, Director of Eagle Trading Co. LLC., exclusive agents for Golden Throat in the Middle East, said, "We are proud to bring the world famous Golden Throat candy to the Middle East. Now people in the Gulf will be able to enjoy the benefits of a high-class lozenge that has very unique and beneficial qualities. Our plan is to spread the sales of Golden Throat all over the region."

Golden Throat has become a household name in China. The company's participation in the International Spring Trade Fair marks a strategic move to explore new markets after recording a huge success in China and other markets.

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