Campaign for Dubai film festival soon

DUBAI — Advertising agency Bates PanGulf and public relations consultants JiWin are set to roll out their communication and media relations campaign for the Dubai International Film Festival 2006 (DIFF), organisers have announced.

By A Staff Reporter

Published: Sat 12 Aug 2006, 9:50 AM

Last updated: Sat 4 Apr 2015, 6:09 PM

The contracts are going through the final stages of negotiation, according to a Press release. Meanwhile, media planning and buying agency MindShare has retained the DIFF account for the second consecutive year. Shivani Pandya, DIFF Executive Director of Festival Operations, said, "During the pitch, Bates Pan Gulf demonstrated its ability to effectively translate our core values into strong advertising.''

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