Building bridges between clients and community

Anyone who meets Engr. Nur Alam Choudhury will soon come to realise that he's neither a man of limited ambition nor is he easily contented. As the Chief Executive Officer of Prestige Constructions LLC, he has forged a career by ignoring others when they tell him that something cannot be done. He is a proactive and visionary leader with utmost dedication to his work.Engr. Choudhury has taken the civil and building construction company to greater heights.
Prestige Constructions LLC is an ISO-Certified Organisation that maintains an Integrated Management System complying with
- ISO 9001:2015 Quality Management system
- QRS 14001:2015 Environmental Management System
- OHSAS 18001:2007 Occupational Health and Safety Management System
- QC 100:2014 Total Quality Management 
Prestige Construction LLC's growth has been a sustained one and its endeavours have been recognised with many awards and accolades locally and globally for its commitment and excellence, to name a few:
- Delivery Excellency Award by Sheikh Sultan bin Saqr Al Nuaimi, 2013, UAE
- International Star for Leadership in Quality Award by Europe Business Assembly, 2014, Paris
- Best Enterprise and Best Manager of the Year Award by Europe Business Assembly, 2014, Vienna
- Best Construction Company in Ajman by Ajman Municipality, 2015
- Quality Achievement Award by European Society Quality Research, 2015, London
- European Quality Award by Institute Of Directors, 2015, London
- Inspirational Company Award by World Conference Of Business, 2015, U.S.
- Excellence and Quality Award by Tatweej Academy, Middle East, 2015, Dubai
- International Star for Quality Award by Business Initiative Directions, 2016, Geneva
- World Business Assembly Certificate by World Business Assembly, 2016, Italy
- Appreciation Memento by Sheikh Majid bin Rashid Al Nuaimi and Thumbay Moideen, 2016, Dubai
- Golden European Award for Quality and Business by World Business Assembly, 2016, Spain
- International Arch Of Europe by Business Initiative Directions, 2017, Frankfurt, Germany
- Entrepreneurial Excellence Award by Indywood Interior and Architecture Excellence Award, 2017, UAE
Apart from these, Engr. Choudhury has also been felicitated in his home country by being awardedPravasi Bharathi Award in the year 2016.
These recognitions not only motivated, but also empowered its staff to deliver quality service to its clients.
Prestige Constructions has been strengthening its stance in the region and making a global impact in the construction market over a span of 11 years. With an impressive portfolio of diverse projects, which have become landmarks in Ajman, Sharjah and Dubai, Prestige has tapped into Residential, Commercial and Retail, Educational, Healthcare and Industrial arenas. The major role of Prestige Constructions LLC is in creating, constructing and maintaining physical assets for the society.
Engineer Choudhury is the charismatic CEO and founder of the successful entity, who came to the UAE 21 years ago with a dream that he turned into a reality. Excerpts from the interview.
Tell us what drew you to this industry and your early beginnings, triumphs and challenges. 
I am a Civil Engineer by profession and established Prestige Constructions 11 years ago. Engineering has always been my passion. With innovativeness coupled with analysing the market in the UAE and identifying growth prospects in the construction sector, I set forth to establish Prestige Constructions LLC. In my opinion, the UAE Government has the most supportive system and encourages businesses to surpass set benchmarks. The opportunities here are endless and innovation is incorporated into various streams. For Prestige, the UAE is the perfect headquarters in every sensibility, and we have been able to mark our global footprint by being a homegrown organisation.
How has Prestige Constructions grown since its inception. What strategies have made it successful? Comment on the development and standout projects. 
Having spent 20-plus years working in the Middle East, we have our sights set firmly on further growing and diversifying the business, and to build a relationship with our clients. Apart from our commitment to quality, we are dedicated to delivering on time. Most of our clients are repeat clients as they are satisfied with our service and it is expected that this proportion will increase. 
We invest in the most qualified, best-in-class talent to manage operations and project delivery. Our strength lies in the dedicated team of engineers and a fleet of machinery, which is the most superior of its kind.
Some of our ongoing standout Projects are three educational buildings for PACE Group, 300-bed hospital for Gulf Medical University, City University College of Ajman (CUCA), and Amity School, and several residential and commercial towers for the Government of Ajman.
Over the years, Prestige Constructions has successfully delivered multiple Projects in the vertical. Amalgamation of technology, personnel and expertise is the secret behind our success. "Under commit, over deliver" has always been our vision. At Prestige, we strive to live up to the credo. Living by a philosophy is no miracle. No matter how demanding the circumstances may be, we deliver not just on time, but unbelievably far ahead. For us, if time flies, it's still trailing behind.
Are there any plans to explore other arenas? Will Prestige Constructions be expanding into other industries? 
Personally, I believe in continuously striving to attain more than what has been accomplished. It is a thirst towards excellence and perfection that can never be quenched. We are looking to tap into other industries as well, including the real estate sector as Expo 2020 has already impacted the market and has paved the ways for numerous opportunities for the construction industry.
Finally, from a humble beginning to one of the most trusted and reputed construction companies in the UAE and the Middle East, it has been a tremendous journey. Currently, it boasts of approximately 4,000 manpower. In this tumultuous journey, my family has always stood like a strong pillar of support. Undeniably, the commitment and dedication with which my team, headed by Satnam Singh, is working towards target goals is a matter of appreciation.
At Prestige, there is a commitment to study, understand, research, achieve, and surpass international benchmarks, and it accomplishes this by building a performance-driven culture that continues to provide value-added construction services to our customers, by improving job-site productivity, maintaining a safe workplace, utilising the latest technologies and by creating an environment that fosters the growth and development of our people. We provide the desired support to our associates so that they can constantly enhance quality of their own work, and in turn, achieve corporate objectives.
The endeavour of Prestige is always to become the benchmark through consistent delivery of globally standardised quality of construction. This has been made possible because of a 'can do' mindset, being sensitive to changing market dynamics, being proactive to economic, political, social changes, a strong leadership and teamwork.
"A vision is a dream with a plan", Prestige Constructions accomplishes its plans by building a performance-driven culture that continues to provide value-added construction services to its customers.
Testimonials
"Prestige Constructions LLC addresses and resolves promptly and proactively all anticipated and unexpected issues with the help of their dedicated and professional team of Engineers which sets a high standard in addition to delivering excellence in quality.
I take this opportunity to appreciate again Engr. Nur Alam Choudhury who I know personally for his hard work, commitment and dedication. The effort and professionalism demonstrated by him is truly commendable."
"We have been closely associating and collaborating with Engr Nur Alam Choudhury, CEO of Prestige Constructions for over 5 years. With nearly two decades of experience in the construction field, we can proudly say he one of the most dynamic market leaders we have come across in the U.A.E's construction sector.
Having worked on multiple projects with Prestige Constructions, we are delighted by the high quality; time bound delivery of their work.  
Eng Alam's growth over the last few years has been phenomenal as he has undertaken both private and governmental jobs, delivering world-class projects.
We look forward to working more closely on new Thumbay projects in the near future."
Thumbay Moideen, Founder & President Thumbay Group 
"Mr Nur Alam Choudhury of Prestige Constructions LLC is a new rising and dominant star in the field of construction, concentrating on Dubai, Sharjah and Ajman emirates. He has an amazing ability to complete projects on time and at times even earlier than scheduled. While he is busy in meeting rooms evaluating his existing contracts or negotiating new ones his dedicated team of Senior Managers and Engineers are delegated to sites for detailed supervision and scrutiny.
We the PACE Group are highly satisfied with his performance as a Contractor for their prompt, responsive and professional approach to many of our projects undertaken by his Prestige Constructions LLC."
Haji Dr. P.A. Ibrahim, Chairman Pace Group & Co founder Malabar Gold 
"Prestige was entrusted with the construction of the City School campus and CUCA new campus, both being part of the READ Development.
It was a pleasure working with Engr. Nur Alam Choudhury, whose commitment to high quality construction, while maintaining time and budget constraints, made the project successful on several levels. Engr.Choudhury's high level of professionalism, attention to detail and expert management provides a sound leadership to his team of dedicated professionals."
Imran Khan, CEO, R Education and Academic Development, President, City University College of Ajman & City School
"We have worked closely with Prestige on various construction projects and found them to be very proficient. They delivered projects within budget on time, with excellent quality. The CEO, Nur Alam Choudhury is a man of great skill, high knowledge and profound expertise. With his business acumen and leadership quality, he created a well-reputed name in the construction sector in the U.A.E. Prestige Constructions will always be our preferred choice." 
Abdulaziz Al Jasmi, General Manager, R Holding
"We have identified Prestige Construction led by Engr. Alam Chaudhury as a specialist in construction of high end purpose built educational institutions. The track record of Prestige and the professionalism of Engr. Alam impressed us enough to award a prestigious school project. We look forward to working with him on many more projects across the UAE" 
"Timely execution of projects of any scale. Completely committed and flexible attitude. Working with Prestige Constructions is a pleasure."
Architect Anees Moideen, Consultant, Proarc Architects & Engineering Consultants 
"I have known Mr. Nur Alam Choudhury since quite some time, and found him to be a thorough professional who has always kept his clients' interests in mind before his own.
I personally thank him and his team for the recent works completed for our facility in Emirates Industrial City. What started out to be a relatively straight-forward project soon became problematic with its daily challenges. However, regular contact and communications with him and his team ensured that the job was well under way for its successful completion.
I have nothing, but respect and admiration for Mr. Nur."
Shiraz Jamaji, CEO, Al Huzaifa Furniture

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