Bollywood's latest contender

Bollywoods latest contender
Chiranjeevi returns to the big screen in Sye Raa Narasimha Reddy

The popularity of South Indian cinema continues to grow in the UAE



By Natalia Ahmed

Published: Thu 15 Aug 2019, 2:42 PM

Last updated: Thu 15 Aug 2019, 5:10 PM

South Indian cinema has found a new home in the heart of UAE residents. With a whopping 2.8 million Indian immigrants in the UAE (constituting a total of 27 per cent of the overall population), Indian cinema has become one of the most popular forms of entertainment.

Out of this, over 1 million residents are from Kerala, and over 450,000 residents are from Tamil Nadu, leading to an influx of South Indian delicacies, fashion, and forms of entertainment. South Indian cinema collectively refers to films from 5 states - Kerala, Tamil Nadu, Karnataka, and Andhra Pradesh (including Telengana).

One exciting release is Saaho, scheduled to hit the big screen on August 20. Starring Baahubali star Prabhas and Shraddha Kapoor, this film is being shot simultaneously in Tamil, Telegu, and Hindi. The trailer itself has over 80 million views, making it one of the most awaited films to release this year. The film will also include Malayalam songs, ensuring audiences from across the country and overseas.

Porinchu Mariam Jose, by veteran director Joshiy, is scheduled for an Independence Day release. The film places Joju George at the lead, with Chemban Vinod Jose as the second lead and Nyla Usha as the heroine.

Rejimon produces the film, under the banner of David Kachappilly Productions. This film is set in Trissur, Kerala, and is described as a family drama/thriller, and the trailer is set to release in the beginning of August.

Pattabhiraman is set for a later release, and is scheduled to hit the multiplexes this September. This socially satirical film stars Jayaram, with Miya playing the female lead. Directed by Kannan Thamarakkulam, the film is shot in various locations in Thiruvananthapuram, in Kerala. The film will reportedly comment on various social issues, with the star playing the role of a government official.

Sye Raa Narasimha Reddy, a period film about a rebellion against the East India Company in 1846, is slated for release on October 2, a week before the Dasshera festival. The film is set in the early 18th century, during the British Raj, and follows the journey of Uyyalawada Narasimha Reddy, a popular freedom fighter.

Directed by Surender Reddy, the film places Chiranjeevi at the lead, with co-stars like Amitabh Bachchan, Tamannaah Bhatia, Jagapathi Babu, and others. The trailer is set to release on August 22, on Narasimha Reddy's birthday.
Kaappaan, set to release at the end of the month, is a political thriller directed by K.V. Anand.

The film marks Mohanlal's return to Tamil cinema, where he plays the role of the Prime Minister. Sayyeshaa has snagged the female lead, and is cast as the Prime Minister's daughter. The film's audio launch was held in Chennai, and was considered to be a successful event, creating hype for the film release.

South Indian cinema generates increasing amounts of revenue now more than ever, and is almost on par with the funds that Bollywood pulls in. Despite being restricted by language, south Indian films are able to compete on a national and global market, and have carved a space out for themselves. It looks as though south Indian films are here to stay.


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