Bid to stub out smoking habit

DUBAI - The Department of Economic Development (DED) has launched a campaign to combat the rising incidence of youth smoking in Dubai, in collaboration with Philip Morris Services SA, an affiliate of Philip Morris International, one of the largest tobacco companies in the world.

By (By a staff reporter)

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Published: Tue 17 Feb 2004, 11:44 AM

Last updated: Thu 2 Apr 2015, 1:44 PM

The campaign has been launched within the framework of the directives issued by the DED to cigarette and tobacco selling outlets, to stop the sale of tobacco products to individuals under 18 years of age.

More than 20,000 explanatory signboards and stickers have been printed with the slogan 'No cigarettes to those under 18', and distributed to cigarette selling outlets including groceries, supermarkets, restaurants and petrol stations. The outlets are required to display the leaflet in a prominent location to inform customers that they do not sell cigarettes to people who are underage.

"Cigarette smoking among youth is fast becoming a serious problem and the DED is taking several steps to combat this dangerous habit," said Mohammed Hilal Al Murouchedi, Director Compliance Division, DED. "The department is also contributing towards curbing the irresponsible practice of selling cigarettes to children," he added.

"Outlets selling tobacco products have been given a grace period till the end of this month, following which the DED plans to conduct periodical inspections. Outlets found violating the regulations will be severely penalised," said Al Murouchedi. "We do not want children to smoke, and believe that stopping them from doing so is the right thing to do," said Albert Bamboukian, Director, Corporate Affairs - Middle East, Philip Morris Services SA, representative office in the UAE.

"In fact, because of the serious health effects of our products, we agree that we and others have an important role to play in stopping underage individuals from smoking," he added. "We applaud the DED for its initiative to combat youth smoking and are committed to supporting this focused programme," said Bamboukian.



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