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Australian tour operator eyes Middle East market
DUBAI - Lizid Travel Australia (LTA), a specialist inbound tour operator for Australia, New Zealand and Fiji, has said that it is currently investigating the feasibility of a permanent Middle East presence, or possibly a joint venture.
LTA is one of 11 exhibitors from Australia which has registered for Arabian Travel Market 2003, to be held at the Airport Expo Dubai from May 6 to 9.
LTA, currently represented in the region by general sales agents, says outbound travel from the Middle East is now its core business having grown from a standing start of just five regional clients in 1994 to hundreds last year.
"As flight times shorten and people learn more about Australia we foresee big potential for growth, especially now that Emirates flies to three Australian destinations and plans to launch flights to Brisbane later this year," said Liz Smith, LTA chairman.
LTA now plans to develop its product-line for Middle East travellers. "At this year's ATM, we will launch golfing holidays packages in Australia and health and wellness vacations," said Smith.
Meanwhile, Reed Travel Exhibitions, which organises ATM, has said that space contracted for the show to date is still up compared to last year despite recent uncertainties in the region. "The participation from the Asian-Pacific region is extremely strong. Currently, there are more than 50 countries signed up for ATM," said Matt Thompson, Group Exhibition Director (Overseas Events), RTE.
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